- We select nutrient-rich ingredients to help support a strong and healthy skin barrier
- We strive for 100% natural origin formulas
- We formulate without phthalates, parabens, petrolatum, sodium lauryl sulfate (SLS) and other chemicals of concern
- A true love and appreciation for animals runs deep in our company.
- Our products are not tested on animals or anyone to do so on our behalf.
- Our products will always be certified cruelty-free.
- ENB mission is to make sure the brands source their ingredients responsibly.
- ENB respect the communities, individuals, and environments from which our brands source.
- ENB evaluate their brands' sourcing in 5 factors; location, quality, availability, environment and social impacts.
- Our brands are naturally pigmented. They source pigments from fruit, vegetables, tea, cocoa, and minerals to avoid commonly used heavy metal dyes.
- Our brands are made in the USA.
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